Google’s Privacy Sandbox leaves ad tech in limbo
Google has been quiet about its next steps after it failed to kill the cookie last year, but tests are ongoing to reshape programmatic advertising.
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View AllView All16 creative campaigns to know about today
See Aer Lingus’ OOH campaign in Nashville, Iams’ AI-powered persuasion campaign and Coco Gauff’s spot for Naked Smoothies.
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Publicis CEO Arthur Sadoun blames the industry’s weakening perception on rivals more than tariffs
Publicis CEO Arthur Sadoun comments on the economic climate and WPP's data strategy.
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View AllTracking ad agency account reviews—the latest on brand creative, media and more
From the consultants leading them to the incumbents, everything you need to know.
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View AllWhat CPG brands can teach health care marketers about engaging women
How to drive deeper engagement by adopting consumer-first strategies, including qualitative research and active listening.
5 ways agencies should rethink creative teams
Creative departments need less hierarchy and more collaboration.
Why AI can’t replace creative intent in marketing
It’s not enough to speak like a human; we need to understand audiences on an emotional level.
Marketer’s Brief Podcast
View AllHow Rowan grew from piercing ears at Target to operating its own shops
The DTC brand is disrupting the piercing industry.
Gen Z Marketing
24 Gen Zers to watch in marketing and advertising
These Gen Z art directors, account managers and social media leaders are ones to keep an eye on.
