Agency Report 2024—Revenue growth

Key stats on organic growth by agency company and agency growth over time from Ad Age Agency Report 2024. Worldwide organic growth for five major agency holding companies—WPP, Publicis Groupe, Omnicom Group, Interpublic Group of Cos. and Dentsu Group—came in at an average of just 1.3% in 2023, down from 7.5% in 2022. Organic growth strips out acquisitions, divestitures and the effects of exchange rates. Organic growth for WPP, Publicis, Interpublic and Dentsu is based on net revenue or a figure similar to net revenue. Organic growth for Omnicom is based on revenue. Net revenue is revenue excluding pass-through costs (media pass-through costs, third-party vendor costs, production costs and out-of-pocket expenses that are charged directly to clients). Organic growth by agency company Organic growth for five major agency holding companies. Worldwide organic growth for these companies came in at an average of just 1.3% in 2023, down from 7.5% in 2022. 2024 forecast First-quarter 2024 2023 2022 2021 2020 Company Worldwide U.S. WW U.S. WW U.S. WW U.S. WW U.S. WW WPP 0% to 1% -5.4% -1.6% -2.8% 0.9% 6.7% 6.9% 9.3% 12.1% -5.8% -8.2% Publicis Groupe 4% to 5% 5.0% 5.3% 5.0% 6.3% 9.9% 10.1% 9.8% 10.0% -2.0% -6.3% Omnicom Group 4% to 5% 4.3% 4.0% 2.6% 4.1% 8.7% 9.4% 8.1% 10.2% -10.1% -11.1% Interpublic Group of Cos. 1% to 2% 2.1% 1.3% -1.1% -0.1% 6.6% 7.0% 10.9% 11.9% -2.9% -4.8% Dentsu Group 1% -6.6% -3.7% -7.2% -4.9% 6.1% 4.1% 10.6% 13.1% -11.3% -11.1% Average for these companies 2.0% to 2.8% -0.1% 1.1% -0.7% 1.3% 7.6% 7.5% 9.7% 11.5% -6.4% -8.3% Source: Ad Age Datacenter (Ad Age Agency Report 2024) from company disclosures. AdAge.com/agencyreport2024 About Agency Report: AdAge.com/aboutagencyreport2024 Organic growth is growth excluding acquisitions, divestitures and effects of exchange rates. Organic growth for WPP, Publicis, Interpublic and Dentsu based on net revenue or figure similar to net revenue. Organic growth for Omnicom based on revenue. U.S. figures shown for Dentsu are for Americas region. 2024 forecast: Company guidance from earnings calls and disclosures in Aprll 2024 (Interpublic, Omnicom, Publicis, WPP) and May 2024 (Dentsu). © Copyright 2024 Crain Communications Inc. The data and information presented is the property of Crain and others and is protected by copyright and other intellectual property laws. For personal, non-commercial use only, which must be in accordance with Ad Age's Terms and Conditions at AdAge.com/terms. Archiving, reproduction, redistribution or other uses are prohibited. For licensing arrangements, please contact lpicariello@crain.com. Ad Age Agency Report 2024 Revenue and analysis for agency companies Click here Average organic growth for these firms was weighed down by weakness at Dentsu, which posted a 2023 worldwide organic decline of 4.9%. Excluding Dentsu, the average 2023 organic growth for the other four companies was 2.8% on a worldwide basis and a slim 0.9% in the U.S. The average of 2024 worldwide organic growth forecasts for these five companies is 2.0% to 2.8%. Factoring out Dentsu, the average of 2024 worldwide organic growth forecasts from the other four companies is 2.3% to 3.3%, roughly in line with 2023’s average organic growth rate for the four firms. Ad Age All Access subscribers can download an Excel sheet with expanded data on the world's 30 biggest agency companies. More from the Agency Report: Revenue for agency companies is growing modestly, and U.S. advertising employment is near an all-time high. U.S. agency revenue edged up 0.9% in 2023 based on disclosed organic growth for WPP, Publicis, Omnicom and Interpublic. The year-ago report (Agency Report 2023, for calendar 2022) showed U.S. agency revenue growth of 9.9% in 2022 for agencies from all disciplines, including an average of 8.0% U.S. organic growth for those four holding companies. U.S. agency revenue growth, 2014-2023 U.S. agency revenue edged up 0.9% in 2023 based on the average of stated organic growth for four major agency holding companies (WPP, Publicis, Omnicom and Interpublic). Source: Ad Age Datacenter (Ad Age Agency Reports). AdAge.com/agencyreport2024 About Agency Report: AdAge.com/aboutagencyreport2024 Growth for 2023 based on average of U.S. organic growth for WPP, Publicis, Omnicom and Interpublic. Figures for 2022 and earlier years based on growth for agencies from all disciplines in Agency Report. Average U.S. organic growth for WPP, Publicis, Omnicom and Interpublic was 8.0% in 2022, 9.5% in 2021 and -5.2% in 2020. © Copyright 2024 Crain Communications Inc. More from Ad Age Agency Report 2024 Big picture: State of the agency business World’s biggest agency companies Agency listings Agency revenue growth Agency company revenue by client sector

Agency Report 2024—Revenue growth

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