Leading National Advertisers 2024—US ad spending growth over time

Total U.S. ad spending for Ad Age’s 100 Leading National Advertisers increased a modest 2.6% in 2023, a pullback from a gain of 8.0% in 2022. Ad spending for advertisers ranked 101 through 200 rose 2.1% in 2023. Total ad spending for the 200 Leading National Advertisers in 2023 increased 2.5%. Median increase for the top 200 advertisers: 4.1%. Among the top 200 advertisers, 122 increased U.S. spending in 2023. The remaining 78 advertisers cut spending. Ad Age Leading National Advertisers: Spending growth over time Percent change in U.S. ad spending for Ad Age's 100 Leading National Advertisers. Total U.S. ad spending for the 100 biggest spenders increased 2.6% in 2023, a pullback from a gain of 8.0% in 2022. (Hover or click below to see values per year.) More from the Leading National Advertisers report: Modest spending growth, with some surprises. Consumer packaged goods marketers bet big on advertising while some major internet ventures pulled back. Links to Ad Age’s advertiser rankings Latest rankings: U.S. The Ad Age Leading National Advertisers 2024 ranking was published on Oct. 28, 2024. Ad Age Leading National Advertisers 2024 U.S. ad spending, rankings, analysis and profiles for the biggest marketers Click here Past rankings: U.S. Ad Age Leading National Advertisers 2023Ad Age Leading National Advertisers 2022 Latest rankings: worldwide The Ad Age World’s Largest Advertisers 2024 ranking will be published in December 2024. Ad Age World’s Largest Advertisers 2023 Ad spending, rankings and analysis for the top 100 advertisers Click here Past rankings: worldwide Ad Age World’s Largest Advertisers 2023Ad Age World’s Largest Advertisers 2022

Leading National Advertisers 2024—US ad spending growth over time

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