World’s Largest Advertisers 2024—Global ad spending growth over time

Total worldwide ad spending for the Ad Age World’s Largest Advertisers top 100 increased 4.9% in 2023, a boost from the modest gain of 2.3% seen in 2022. Total ad spending for the 100 biggest advertisers reached a record $365 billion in 2023. Among the top 100 advertisers, 68 increased spending in 2023; 31 decreased spending; and one (Uber Technologies) held spending steady. Ad Age World's Largest Advertisers: Spending growth over time Percent change in total worldwide advertising spending for the Ad Age World's Largest Advertisers top 100. Spending in U.S. dollars for the world's 100 biggest advertisers rose 4.9% in 2023. (Hover or click below to see values per year.) More from the World’s Largest Advertisers report: Spending for the top 100 advertisers reached an all-time high in 2023. Consumer packaged goods marketers doubled down with double-digit spending increases. Amazon kept the prime spot among global advertisers. Ad Age World’s Largest Advertisers 2024 Global ad spending, rankings, analysis and profiles for the biggest marketers Click here Links to Ad Age’s advertiser rankings Latest rankings: worldwide The Ad Age World’s Largest Advertisers 2024 ranking was published on Dec. 9, 2024. Past rankings: worldwide Ad Age World’s Largest Advertisers 2023Ad Age World’s Largest Advertisers 2022 Ad Age Leading National Advertisers 2024 U.S. ad spending, rankings, analysis and profiles for the biggest marketers Click here Latest rankings: U.S. The Ad Age Leading National Advertisers 2024 ranking was published on Oct. 28, 2024. Past rankings: U.S. Ad Age Leading National Advertisers 2023Ad Age Leading National Advertisers 2022

World’s Largest Advertisers 2024—Global ad spending growth over time

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