GenAI at Amazon Ads: Constant innovation with safety at the forefront

Generative artificial intelligence tools have helped democratize the technology for businesses large and small. Small businesses lacking resources now have access to tools to help them create content faster and at scale, while larger ones can test, experiment and innovate with them. “AI is a foundational tool, and businesses of all sizes will see benefits from it,” said Ashima Singhal, Principal Product Manager at Amazon Ads. GenAI’s broad appeal and applicability to all types and sizes of businesses were primary reasons for Amazon Ads launching its AI Creative Studio and Audio Generator. The company designed the two new tools, unveiled at its annual unBoxed 2024 event in October, for marketers with time, budget and expertise constraints so that GenAI could be accessible and beneficial for small and large businesses. The simplicity of creating ads with these tools encourages advertisers to experiment with more ad variations, creating opportunities to enhance campaign performance by identifying and scaling the most impactful ads. Innovation, done responsibly As we all know, AI has its share of risks and opportunities. That’s why Amazon Ads is dedicated to driving innovation in advertising while establishing and implementing the necessary safeguards to protect consumers and customers. “We are committed to innovation that is safe, secure, reliable and trustworthy,” Singhal said. “That is at the bedrock of everything we do.” Amazon Ads leverages industry-leading practices to ensure that any of its image-generation capabilities responsibly source imagery and actively develops new technologies in-house to support these efforts to safeguard customers, brands, advertisers and sellers. On that front, Amazon advertisers can indeed expect the rollout of new tools and features in the coming months, each designed to: “We are constantly innovating so shoppers have the most delightful shopping experience on Amazon, and advertisers are able to create the best storytelling for their product and be able to do it effortlessly and intuitively,” Singhal said. Get started with GenAI solutions from Amazon Ads.

GenAI at Amazon Ads: Constant innovation with safety at the forefront

Featured Stories